I started the company in 1984 because finding affordable advertising for my then small music teaching business could afford. When at the movies one day, my wife and I saw the slide advertising and I thought, hey, this is a great idea. When I called to inquire about placing my ad on the screen, it was INSANELY expensive. $1,200 for one ad for one month. I knew that I could do the same thing myself for less than $100. And, I thought other small businesses would appreciate an affordable way to advertise! Thur some interesting connections, I got an audience with the local theatre owner and we struck a deal. The rest, as they say, is history!! We do exactly what our Mission Statement says, using the HELM method in all business we conduct.