I started the company in 1984 because finding affordable advertising for my then small music teaching business could afford.  When at the movies one day, my wife and I saw the slide advertising and I thought, hey, this is a great idea.  When I called to inquire about placing my ad on the screen, it was INSANELY expensive. $1,200 for one ad for one month.  I knew that I could do the same thing myself for less than $100.  And, I thought other small businesses would appreciate an affordable way to advertise!  Thur some interesting connections, I got an audience with the local theatre owner and we struck a deal.  The rest, as they say, is history!!  We do exactly what our Mission Statement says, using the HELM method in all business we conduct.